A web site must be clearly structured and intuitive, enabling the user to find the information they are looking for or to transact online with confidence. The extent to which this is facilitated can have a positive or negative impact on a company's brand in general and is directly related to the number of repeat visits to the site.

The professional design team at PCI will aquire a complete understanding of a customer's strategy and target audience so as to successfully communicate their desired message and realise their defined business objectives.

Strong visual communication, interface design and usability techniques using continuous iterative feedback from customers, are employed throughout the build and deployment cycle to ensure the optimal result.

Usability

The importance of usability as a factor in web design has received much recognition over the past few years as being fundamental to the success of a web site. The term 'usability' in this context refers to a users ability to navigate any website with ease.

An in-depth understanding of the depth of the web site from which a site structure can be established is an essential pre-requisite to the commencement of the design process. At that point focus shifts to the building of an interactive model that will enable its target audience to navigate the site successfully.

Accessibility

At PCI we pride ourselves on delivering web content that is accessible to all users. The key principle underlining accessibility is that web sites should be easy for everyone to use. Web sites should firstly always be designed in accordance with universal best practice on general usability principles followed by additional considerations which must be implemented for optimum usage by all users.

More information on accessibility may be had at:
http://www.w3c.org/WAI/

Portfolio

A sample of some of the web sites and eCommerce developments which PCI has successfully deployed in recent times is provided here.